NURVV raises $9M Series A funding to unveil smart tech NURVV Run
NURVV, a wearable technology and biomechanics startup, has reportedly raised a Series A funding worth $9 million, led by Hiro Capital. The funding was made to launch the company’s debut product NURVV Run, to the global market. The product was recently launched in Las Vegas at CES 2020.
This Series A funding will also be used for further research and development activities for the company’s patented biomechanics sensor technologies.
NURVV Run is a smart insole that connects to an app to create training goals in real time, by using sensors below the feet. With NURVV Run, runners can improve their training techniques by gaining in-depth and accurate insights to help them run faster as well as avoid injury.
The device makes use of 32 high precision sensors to collect data at 1000 times/second, per sensor from the feet. It was tested by various athletes as well as universities and institutions, including the National Physical Laboratory and SATRA Technology.
NURVV’s Chief Executive Officer and Founder, Jason Roberts, reportedly commented that while runners were already able to collect data of all their running activities, most of this data is historic and inaccurate which provides very little insight on running performance enhancement. He further stated that through the adoption of NURVV Run, they can capture every bit of data in real-time, right from movement activities of the feet to any instance of injury. The technology is built to help strike a balance in technology, innovation, value, and design.
Ulrica Roberts, co-founder of NURVV, stated that most of the important metrics happen predominantly at the feet. Therefore, various data of running performance collected from the wrists won’t be enough for runners to improve their techniques and pace. With this tech, the company is focusing on introducing smart technology to improve the way performance data is collected and delivered to athletes, with the eventual goal of bringing this patented sensor technology to other games, sports as well as the wellness industry.
Source credit:
Post Recommendents
Monzo plans to enter BNPL market with its new Monzo Flex product
Monzo, the UK-based online bank, is reportedly planning to make its entry into the ‘buy now, pay later’ market, offering credit limits of over $4,137 (£3,000) to customers in the region.
Leakage Elisa Kit Market Size 2026 - By Application, Type & Manufacturers Across North America, Europe, APAC, South America, MEA
The report presenting a comprehensive exploration of the global Leakage Elisa Kit encloses the rate of growth of the market over the projected duration. Providing a concise synopsis, the report determines the valuation and size of the Leakage Elis...
Dental Prosthetics Market Size Development Trends, Competitive Landscape and Key Regions 2026
Market Study Report Adds New, 2021-2026 Global Dental Prosthetics Market Report to its research database presenting an informative study covering the market with detailed analysis. The Global Dental Prosthetics market research report is a professi...