Snapchat partners with Amazon to roll out product search feature

Date: 2018-09-26   Author: Pankaj Singh  Category: #technology

Snapchat partners with Amazon to roll out product search feature

Snap Inc. has recently announced a partnership with Amazon for adding a new visual search tool for products, which will let users identify and purchase products from Amazon’s platform by using the Snapchat app’s camera. The Amazon-powered feature on the multimedia messaging app will initially be available to only a small number of Snapchat users, the company has revealed in its announcement.

Apparently, Snapchat will also enable users to scan bar codes to access product information and in addition to recognizing products directly, the messaging app will be displaying a product card with some general information. By tapping on the product information card, the Amazon app can be launched on their smartphone to let them place an order.

Sources close to the matter said that the multimedia messaging company wanted to make the announcement to everyone at the same time even though it will roll out this feature slowly. The Snapchat application had become the fastest way to communicate in social media circles and now it would be the fastest way to shop, the sources suggested.

Records show that the concept of visual product search is not entirely new, since Amazon has been offering similar features since 2009 while introducing book and CD search in its app. Later on it was seen that the e-commerce giant eventually rolled out visual search capabilities for additional items and is now offering the visual search feature for all the products.

Market analysts indicate that the investors of Snap Inc. seemed to be showing confidence in the partnership with Amazon and the new search feature of Snapchat, as the company stock prices surged about 3% after the news announcement, though the upswing was not enough to trigger a bull market. Industry reports show that the company’s stock has plunged more than 35 percent since the beginning of the year.



About Author


Pankaj Singh linkdin-boxtwitter

Pankaj Singh

Pankaj Singh Develops content for Algosonline, Market Size Forecasters, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

Read More

More News from Pankaj


Post Recommendents

GNSS & GPS Antennas Market 2021-2027 analysis examined in new Industry research report

Author: Ashwin Naphade

MaketStudyReport.com adds a new Global GNSS & GPS Antennas Market Research Report for the period of 2021-2027 that shows the growth of the market is rising at a steady CAGR from 2021 to 2027.

The recent study of GNSS & GPS Antenn...


Glycinates Market to gain substantial traction through 2027

Author: Ashwin Naphade

Market Study Report Adds New, 2021-2027 Global Glycinates Market Report to its research database presenting an informative study covering the market with detailed analysis. The Global Glycinates Market research report is a professional and in-dept...


Naphazoline Hydrochloride Market Business Analysis 2021 by CAGR, Share, Revenue and Prominent Key Players to 2027

Author: Ashwin Naphade

The Naphazoline Hydrochloride Market Report renders deep perception of the key regional market status of the Naphazoline Hydrochloride Sales industry on a global level that primarily aims at core regions which comprises of continents like Europe, ...