Facebook acquires Confirm Inc. to confirm user identities

Date: 2018-01-24   Author: Saipriya Iyer  Category: #market

Facebook acquires Confirm Inc. to confirm user identities

Social media giant Facebook has decided to purchase Confirm Inc., a Boston based software firm with expertise in verifying I-cards issued by the government authorities. Sources claim that FB’s strategic decision can help the company gain a better understanding about customers purchasing ads on its site. Some of the key officials of Facebook have stated that the technology of the acquired software firm will help the company protect the privacy of its end-user community. It has also been reported that the latter will close its operations with its employees joining Facebook in Boston.

Earlier, the U.S. judiciary had raised concerns over Facebook’s reduced ability to gain comprehensive information about the consumers who purchased ads on its site that also encompassed election-related advertisements. Social media experts have stated that the acquisition will help Facebook in its pursuit to track information about the customers buying ads on its site. The social media organization has reportedly stated that it will make it mandatory for the firms running election-related ads on the site to authenticate their credentials.

Sources claim that over 6 million advertisers post their ads on the Facebook page, and purchasing ads on the social networking site only requires a little more than a credit card & Facebook account. But the acquisition of Confirm Inc., will apparently help the firm deploy the software on its site. Experts state that this specific software, which asks for ID proof for eCommerce transactions, will allow Facebook users to know whether the organization they are dealing with is genuine or fake.

Industry analysts believe that the move will encourage other social media organizations to follow suit ensuring protection of the user’s data and bringing down the number of fake business transactions that are currently rampant across the social networking space.



About Author


Saipriya Iyer linkdin-boxtwitter

Saipriya Iyer

Saipriya Iyer currently works as a content developer for AlgosOnline. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her belt, she has dabbled with website...

Read More

Post Recommendents

Global Automotive Lighting Actuator Market: Rising Impressive Business Opportunities Analysis Forecast By 2027

Author: Ashwin Naphade

This report provides a strategic analysis of the Global Automotive Lighting Actuator market and the growth estimates for the forecast period. This report also provides market sizing and forecasts for the Global Automotive Lighting Actuator market....


Global Crankshaft Timing Gear Market: Industry Development Scenario and Forecast to 2027

Author: Ashwin Naphade

Market Study Report adds new report on Global Crankshaft Timing Gear Market Research, which contains company information, geographical data and market analysis about this industry for all stakeholders involved in or wanting to get into this market...


Global Camshaft Timing Gear Market Offered in New Research Forecast through 2027

Author: Ashwin Naphade

The Global Camshaft Timing Gear Market 2027 Market Research Report is a professional and in-depth study on the current state of the Camshaft Timing Gear . Development policies and plans are discussed as well as manufacturing processes and cost str...