Epic Games announced that it has acquired SuperAwesome, a leader in the “child tech” market that provides age-appropriate advertising and safe digital experiences to kids.

The acquisition is followed days after Epic's $15 million investment in Manticore, which has developed a platform to help anyone to make video games. The current announcement shows that Epic is not reducing its deal-making momentum even after being involved in an antitrust suit with Apple.

Dylan Collins, SuperAwesome CEO stated that the company aims to provide secure digital experiences to children in every single place.

The “child tech” infrastructure of SuperAwesome is used in over 300 corporations including Hasbro, Mattel, Lego, and Disney. SuperAwesome has planned the digital requirements that uphold over half a billion anonymous kids once they participate in online movies and video games. The enterprise’s KWS platform is a parental agreement control toolkit that makes it easier for developers to customize their experiences to kids. Together, SuperAwesome and Epic Video games plan to reveal a variety of kid-safe providers.

SuperAwesome merchandise adjusts to the GDPR in Europe and thus they have been licensed through the KidSAFE and child safety Protected Harbor applications of Leisure Software program Rankings Board. Developers can provide kid-safe monetization in their products with AwesomeAds. SuperAwesome’s tech allows over 12 billion digital transactions every month with children below the age of 13.

Todd Rowe from Epic stated that the company develops Fortnite with the Unreal Engine, which is used by more than 11 million developers. Fortnite has over 350 million accounts and around half a billion friends’ connections. SuperAwesome’s technology might work with Fortnite but the aim to enable the tech for Unreal builders.

Many apps and video games are not created for kids. But for the kids-focused apps, developers are restricted from collecting private data hence they need parental consent, which SuperAwesome can facilitate.

SuperAwesome has raised over $35 million till now and has around 160 employees.

Source: https://bestgamingpro.com/epic-games-acquires-kid-tech-platform-superawesome/