HDFC Bank collaborates with Paytm to unveil co-branded credit cards

Date: 2021-09-21   Author: Pankaj Singh  Category: #news

HDFC Bank collaborates with Paytm to unveil co-branded credit cards

HDFC Bank Limited has reportedly established a partnership with the online payment platform Paytm to launch a range of VISA-powered credit cards. The collaboration aims at providing a range of services across consumer segments, with a primary focus on business owners, merchants, and millennials.

This is the first time that HDFC, the largest private sector lender of India, has launched a co-branded credit card after the RBI (Reserve Bank of India) lifted a ban on the bank over launching new credit cards in August 2021. The RBI imposed a ban on HDFC in December 2020 after a series of digital outages.

The bank, in a statement, mentioned that the credit cards will be customized to cater to the needs of retail consumers, from affluent users to new-to-credit users, and provide one of the best-in-class cashback and rewards experiences for users. The new cards offer will also facilitate owners of small businesses.

As per credible reports, the unveiling is scheduled for October 2021 to concur with the festive season and cater to possibly higher customer demand for offers on credit cards, Buy Now Pay Later as well as EMI options, with the full range of products to be on offer by December end.

For the record, HDFC Bank is a financial services firm which is headquartered in Mumbai. It is the largest private sector bank in India in terms of market capitalization and assets, and the third-largest firm in terms of market capitalization on the Indian stock exchange.

HDFC Bank is one of India’s biggest card issuers with close to 37.7 million debit cards and 14.8 million credit cards, whereas ICICI Bank has approximately 39 million debit cards and 11 million credit cards, according to RBI statistics. ICICI Bank has aggressively promoted new digital features like iMobilePay which offers payment services to consumers of other banks as well.

Source credits:

About Author

Pankaj Singh linkdin-boxtwitter

Pankaj Singh

Pankaj Singh Develops content for Algosonline, Market Size Forecasters, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

Read More

Post Recommendents

APAC, Europe, America (region) to lead Integrated Platform Deployment Solution (IPDS) market forecast over 2021-2027

Author: Ashwin Naphade

The report presenting a comprehensive exploration of the global Integrated Platform Deployment Solution (IPDS) encloses the rate of growth of the market over the projected duration. Providing a concise synopsis, the report determines the valuation...

Maritime Analytics market to showcase strong CAGR between 2027 and 2027

Author: Ashwin Naphade

Market Study Report Adds New, 2021-2027 Global Maritime Analytics Market Report to its research database presenting an informative study covering the market with detailed analysis. The Global Maritime Analytics market research report is a professi...

Hardware Engineering and Design Services market size to bolster over 2021-2027

Author: Ashwin Naphade

The qualitative research study now available with Market Study Report, LLC on Global Hardware Engineering and Design Services Market Report provides primary Data, surveys, Scope of the Product and vendor briefings. The market dynamic forces have b...