Heads Up for Tails, the pet care brand, has reportedly announced a Series A funding round of USD 37 million initiated by Sequoia Capital India and Verlinvest. This funding round also saw participation from existing investor W&C PetTech and Amitell Capital.

The funding builds upon a stellar year for the company, which registered a revenue growth of over 80 percent despite the pandemic. Previously, Heads Up For Tails (HUFT) raised funds of around USD 13 million. The newest investment will help the company increase its distribution presence across India and expedite new manufacturing and product development.

HUFT, through marketing endeavors and educational content, also focuses on increasing awareness among current and new pet parents regarding the necessity for pet care and wellness.

Heads Up For Tails, the company founded in 2008 by Rashi Sanon, has initiated over 100 India-first products that offer advanced solutions to pet care issues and aid pets in having the best possible lives.

Sanon supposedly commented that the company aims to create educational material and products for all pet needs at every stage of their life. HUFT will continue being a full-time part of the lives of people as partners of pet parenting, by using its in-house experience and expertise of over 12 years of working with cats and dogs, she added.

Currently, HUFT has a team strength of 350 across functions like the product, marketing, tech, brand, and manufacturing and is aiming at increasing the employee count to 450 by the end of this year.

In addition, the company has plans to unveil a product line of fresh pet food across India, along with the portfolio expansion of 10 international brands like Wild Earth, Pet head, and Isle of Dog.

The Managing Director of Sequoia India, Sakshi Chopra, supposedly stated that the pet care market in India is valued at around USD 600 million and will possibly expand in multitudes over the next 10 years.

Source credits:

https://www.moneycontrol.com/news/business/heads-up-for-tails-raises-37-million-in-funding-from-verlinvest-sequoia-capital-india-others-7321791.html