Kia Motors India rebrands as Kia India to offer sustainable solutions

Date: 2021-05-25   Author: Pankaj Singh  Category: #news

Kia Motors India rebrands as Kia India to offer sustainable solutions

Kia Motors India, a subsidiary of Kia Corporation, has reportedly announced a new corporate name, Kia India. This initiative has been taken as a part of its new brand identity and purpose of ‘Movement that Inspires’.

The change in the brand name symbolizes the car company’s endeavor to invest and produce a wide range of sustainable mobility solutions. The removal of the word ‘Motors’ from the brand name follows the ratification by the MCA (Ministry of Corporate Affairs) and is expected to result in the firm operating under the Kia India Private Limited corporate identity.

The carmaker has changed the name and logo at its Anantapur manufacturing plant and is likely to carry out the same modification at its dealership in a phased manner. Its Anantapur manufacturing facility is among the largest plants available for car manufacturers across India, which operates as a hub for exports as well.

For the record, Kia made its debut in India as Kia Motors India and introduced its debut product, Seltos, the car that managed to give the firm a solid footing. Later, the car manufacturer unveiled Carnival MPV (multi-purpose vehicle), the Sonet sub-compact SUV that assisted the company in emerging as a significant player in the market. Following a year and a half of its operation, it also became the 4th most popular car brand as well as the fastest carmaker with a remarkable figure across the region.

In line with the recent relaunch of Kia India, the brand is making a shift away from the traditional manufacturing-driven to a purpose-driven business structure. Its new brand purpose signifies the ambitious target to hold a leading position in the future mobility revolution in the country through the delivery of its premium products. Furthermore, it also has changed the brand logo as a part of its new brand identity.

Source credit:

About Author

Pankaj Singh linkdin-boxtwitter

Pankaj Singh

Pankaj Singh Develops content for Algosonline, Market Size Forecasters, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

Read More

Post Recommendents

Automotive Collision Repair Service market to grow substantially through 2026

Author: Partha Ray

Market Study Report has launched a report on Automotive Collision Repair Service Market that elucidates an in-depth synopsis of this business vertical over the forecast period. The report is inclusive of the prominent industry drivers and provides...

Mobile Point-of-Sale (mPOS) market to showcase an annual healthy growth rate over 2021-2026

Author: Partha Ray

Market Study Report has announced the launch of Mobile Point-of-Sale (mPOS) market, a comprehensive study enumerating the latest price trends and pivotal drivers rendering a positive impact on the industry landscape. Further, the report is inclusi...

IoT in Intelligent Transportation System market size to record a substantially CAGR over 2021-2026

Author: Partha Ray

Market Study Report provides a detailed overview of IoT in Intelligent Transportation System market with respect to the pivotal drivers influencing the revenue graph of this business sphere. The current trends of IoT in Intelligent Transportation ...