YouTube tests a ‘Promotions’ tab in YouTube Studio for select creators

Date: 2022-09-01   Author: Pankaj Singh  Category: #news

YouTube tests a ‘Promotions’ tab in YouTube Studio for select creators

Social media giant YouTube is reportedly experimenting with a new way for creators to help them promote their channels and content without going through Google Ads Manager.

Apparently, the Google-owned firm is testing a new “Promotions” tab within the YouTube Studio, making it easier for creators to buy ads.

According to the firm, the new tab is being assessed with a limited number of creators on the desktop.

The creators are looking for more tools to grow their channel and reach a wider audience. To address these needs, YouTube is testing a simpler comprehensive workflow in Studio, which can be used in place of Google Ads, stated the firm.

Notably, this new addition will make it easier for creators to run a quick promotion for their content and offer them a way to expand their presence on the platform. This feature will also aid YouTube in generating more revenue from ads.

With this new feature, creators will be able to view key metrics on the primary app, aligning it with the YouTube Studio app.

It is imperative to note that earlier, creators were only able to view metrics about live streams, Shorts, and videos from the Studio app. However, they apparently can view these metrics from the top iOS and Android YouTube apps.

YouTube cites that the primary goal of this new addition is to help creators better understand the performance of a content type over others on their channels.

Furthermore, the platform will also unveil a new way to manage live streams. The creators can now manage, schedule, and edit upcoming and live mobile streams in Live Control Room and YouTube Studio.

Like other test features, it is yet unknown when the social media behemoth plans to roll out the promotions tab more widely.

Source Credit - https://techcrunch.com/2022/08/31/youtube-is-testing-a-new-way-for-select-creators-to-promote-their-content/



About Author


Pankaj Singh linkdin-boxtwitter

Pankaj Singh

Pankaj Singh Develops content for Algosonline, Market Size Forecasters, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

Read More

Post Recommendents

Cardiac Resynchronization Therapy (CRT) Devices Market to 2026 - Growth Trends and Revenue Statistics

Author: Rahul Varpe

A highly analytical qualitative as well as quantitative evaluation of the Cardiac Resynchronization Therapy (CRT) Devices Market has been covered in this report. The study evaluates the myriad aspects of this industry by taking into consideration ...


Medical Products Market Growth Rate, Revenue and Demand Analysis to 2026

Author: Rahul Varpe

An extremely definite evaluation of the Medical Products Market in terms of qualitative as well as quantitative analysis has been covered in this report. The myriad aspects of this industry, having considered its historical and forecast data have ...


Intensive Care Beds Market - Geography Insights and Opportunity Analysis to 2026

Author: Rahul Varpe

The latest study provides an in-depth analysis of the Intensive Care Beds Market focusing on various market definitions, segmentations, sub-segmentations, products, as well as applications. The report further details of the competitive landscape &...