Zee5 teams up with Israel’s Applicaster to enhance viewer experience

Date: 2019-06-11   Author: Pankaj Singh  Category: #news

Zee5 teams up with Israel’s Applicaster to enhance viewer experience

  • Under the proposed partnership agreement, Applicaster would be developing & managing Zee5’s smartphone app.
     
  • Applicaster would also be enhancing the features & functionality of the platform to ensure an improved viewing experience.

ZEE5, a renowned online video on demand platform run by Zee Entertainment Enterprises Limited, has reportedly signed a new partnership agreement with Applicaster Ltd. (Applicaster), an Israeli cloud platform.

Reports cite, under the proposed partnership agreement, Applicaster would be responsible for developing & managing Zee5’s smartphone app. Applicaster would also be enhancing the features & functionality of the platform to ensure an improved viewing experience.

According to a report by The Indian Wire, the collaboration has been facilitated by the Indian Embassy in Tel Aviv and aims to utilize the friendly relation that exists between the two nations along with the India-Israel pro-collaboration policies. In fact, the deal was signed in the presence of Indian Ambassador to Israel, Pavan Kapoor.

Under the terms of the agreement, Applicaster would be focusing on completely redesigning the ZEE5 app interface to reflect the            ever-evolving trends & preferences of modern-day Over-The-Top (OTT) content viewers.

The CEO of ZEE5 India, Tarun Katial stated that India, apart from being the fourth-biggest app market in the world, is also one of the most densely populated landscape for OTT players. Katial further added that through the collaboration, ZEE5 has become the region’s first to harness and capitalize on Israeli technology startups’ capabilities & expertise across the mobile-entertainment landscape.

For the record, Zee5 has already partnered with over 14-15 technology startups based in Israel to improve various aspects of its offerings, including the content-recommendation algorithm.

The Co-Founder & CEO of Applicaster, Jonathan Laor stated that Applicaster is thrilled to partner with Zee5 in facilitating their desire of minimizing development-time and integrating cutting-edge components that are necessary to provide an industry-leading viewing experience for their vast 61.5 million monthly active user-base.

According to reports, financial details pertaining to the matter have not been unveiled by both parties as of yet.

 

Source Credit: https://www.thehindubusinessline.com/info-tech/zee5-partners-with-israeli-firm-applicaster-to-improve-viewer-experience/article27710084.ece

https://www.theindianwire.com/startups/israel-startup-applicaster-signs-deal-indias-demand-video-platform-zee5-139450/



About Author


Pankaj Singh linkdin-boxtwitter

Pankaj Singh

Pankaj Singh Develops content for Algosonline, Market Size Forecasters, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

Read More

Post Recommendents

Intelligent Process Automation(IPA) Market Covid-19 Impact In-Depth Industry Analysis 2026

Author: Ashwin Naphade

The research report on Intelligent Process Automation(IPA) market offers critical information such as the development trends, restraints, CAGR, revenue prospects, product type, application scope, competitive scenario, and COVID-19 impact.

<...


Passive Optical LAN (POL) market players to make profitable investments during 2021-2026

Author: Ashwin Naphade

Global Passive Optical LAN (POL) Market Report provides complete industry analysis, market outlook, size, growth, opportunities and forecast 2026. This report will assist in analyzing the current and future business trends, sales and revenue forec...


Research on Intelligent Machine Control System Market 2021: By Growing Rate, Type, Applications, Geographical Regions, and Forecast to 2026

Author: Ashwin Naphade

Intelligent Machine Control System market report is a comprehensive analysis of the growth dynamics and revenue inflows in this industry sphere over 2021-2026, inclusive of Covid-19 impact.

The latest research report on Intelligent Machi...