Adidas rolls out its first shopping app in San Francisco

Date: 2017-11-08   Author: Shikha Sinha  Category: #industry

Adidas rolls out its first shopping app in San Francisco

The German sports behemoth, Adidas, unveiled its first shopping app at the world’s largest software conference, Dreamforce 2017, which is being held in downtown San Francisco from November 6-9. The announcement, made by the CEO of Adidas, came on the first day of the conference. The shopping app offers customized suggestions based on consumer’s personal style and behavior.

The personalized shopping app, powered by Salesforce, will ensure smooth access to the brand’s online store and offer customized recommendations based on consumers’ personal style and behavior. The app is optimized to feature fitness inspiration through tailored blog posts, articles, and videos. The app also provides its users with real-time updates regarding sports, products they care about and news about athletes.

The latest application, as of now, is available for download in the U.S. and the UK through Google Play Store and Apple Pay, with Adidas hopeful to roll out the app in other countries in the first half of 2018.

The Adidas App is the fresh addition to the ever-growing e-commerce footprint of the brand, with the company aiming to achieve €4bn in sales by 2020, from its own e-commerce platforms. Joseph Godsey, Head of Digital Commerce of the brand, stated that the new app is one of the “key pillars” that will steer the company’s growth, as over 60% of traffic to Adidas’ online shopping portals is from mobile phones. He further remarked that the launch of Adidas App has truly personalized and enhanced the consumer experience.

Apparently, the smart shopping app is being viewed as a significant component of Adidas’ comprehensive 2020 strategy named as “Creating the New”, which aims to bolster the brand’s digital visibility and achieve greater consumer-centricity.

Users of the app can now purchase Adidas’ products directly from the app, track the order, view the customized newsfeed and interact with the brand. The transactions on the app can be completed effortlessly using tap-to-buy ability via Android Pay and Apple Pay.

About Author

Shikha Sinha linkdin-boxtwitter

Shikha Sinha

Shikha currently manages the content team at AlgosOnline. An electrical & electronics engineer by education, she has prior experience in content & technology writing, content marketing, market research, and business development domains. Her other interests inc...

Read More

Post Recommendents

Antenatal Screening Market Share, By Product Analysis, Application, End-Use, Regional Outlook, Competitive Strategies & Forecast up to 2028

Author: Ashwin Naphade

Global Antenatal Screening Market, 2022-2028 Research Report provides crucial statistics on the market status of the Global Antenatal Screening manufacturers and is a respected source of guidance and direction for companies and individuals interes...

Pediatric Vitrectomy Market Size | Global Industry Analysis, Segments, Top Key Players, Drivers and Trends to 2028

Author: Ashwin Naphade

Global Pediatric Vitrectomy market report provides major statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

The Pediatric Vitrectomy market repor...

Legionnaire Disease Testing Market Comprehensive Analysis, Share, Growth Forecast from 2022 to 2028c

Author: Ashwin Naphade

This report studies the Global Legionnaire Disease Testing market status and outlook of global and major regions, from angles of players, regions, product types and end industries; this report analyzes the top players in global and major regions, ...