Amazon’s NFL games’ 30- second ad packages to cost USD 2.8 million for the advertisers

Date: 2017-06-27   Author: Saipriya Iyer  Category: #industry

Amazon’s NFL games’ 30- second ad packages to cost USD 2.8 million for the advertisers

Amazon, a reputed American eCommerce & cloud computing firm, has taken over the streaming rights of the National Football League games from Twitter by paying USD 50 million to the NFL. The former has offered to charge the advertisers with USD 2.8 million for ad packages including 30-second spots during the live streaming of Thursday’s NFL games to the subscribers of its prime services. The bid is expected to be closely scrutinized by the ad agencies and broadcasters as Amazon enters this new live sports streaming business.

The online retail market giant expects that the streaming of the football games will help in attracting more viewers to the website resulting in the increase of its online product sales through subscription of prime services. This move is also expected to benefit the advertisers as they can easily sell their products on Amazon’ website.

Experts are of the pinion that through this transaction with the NFL, Amazon wants to compete with its rival, Netflix Incorporation, which is a global leader in video streaming. Though the cost of Amazon is lesser as compared to Twitter, which charges advertisers with nearly USD 2 million to USD 8 million for ad packages, it is still uncertain whether the former can sell the ads on its website and accrue large returns on investments.  

As per industry analysts, it is still a big question whether live-streaming of the NFL games will attract maximum viewers or not as Amazon has not published the number of the subscribers of its prime services. But it has been assessed at over 50 million – which is far lesser than the number of Twitter’s monthly users, estimated at over 300 million per month. In fact, from among the latter’s monthly users, only 17 million users had watched the live streaming of NBC’s Thursday night games last month.

Amazon has always been in the news to venture into new businesses which have churned huge profits for the firm. As per a Barclay report, the firm’s sponsored ad business listings accrued an income of nearly USD 1.4 billion in 2016, which was seven times more than the ROI it had produced during the last four years. On these grounds, it would be safe to state that this move will not only help Amazon to expand its profit margins, but will assist it to further extend its business scope across the digital world. Other players in the online business are likely to take a leaf out of Amazon’s book and garner inspiration from this great business diversification example it has set, to penetrate newer markets.



About Author


Saipriya Iyer linkdin-boxtwitter

Saipriya Iyer

Saipriya Iyer currently works as a content developer for AlgosOnline. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her belt, she has dabbled with website...

Read More

Post Recommendents

GaAs Single Crystal Substrate Market - Growth, Trends, And Forecast (2022 - 2028)

Author: Sachin Pashte

Market Study Report recently added a new report on Global GaAs Single Crystal Substrate Market, which is an in-depth study providing complete analysis of the industry for the period 2022 to 2028. It provides complete overview of Global GaAs Single...


Implantable Contact Lens market: Industry analysis 2022 and forecasts to 2028

Author: Sachin Pashte

The Global Implantable Contact Lens market study focuses on major leading industry players with information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. It provide...


Implantable Contact Lens Surgery Market Growth, Size, Opportunities and Analysis Forecast 2022 - 2028

Author: Sachin Pashte

MarketStudyReport.com Adds New Report about Global Implantable Contact Lens Surgery Market to its database. This research covers the market landscape and its growth prospects over the coming years.

The study on Implantable Contact Lens S...