Crumble to come under Australian ownership via Nestle-Robern Menz deal

Date: 2018-01-12   Author: Saipriya Iyer  Category: #industry

Crumble to come under Australian ownership via Nestle-Robern Menz deal

Iconic Swiss food giant, Nestle, has apparently entered an agreement with South Australian choco-lord, Robern Menz, to sell its Violet Crumble brand. Reportedly, through this acquisition, the renowned FruChocs manufacturer would get an exclusive right of Crumble’s trademark and brand, enabling its return to the Australian turf after almost three decades. Sources claim that the deal would witness a shift in the production center of this eye-popping chocolate and honeycomb treat from Nestle’s Melbourne suburb factory to Robern Menz’s production house in Adelaide's east.

Nestle apparently has affirmed that there would be no associated job cuts at its Campbellfield factory near Melbourne, and the takeover, in all plausibility, would create additional 30 job positions at Robern Menz.  In fact, Robern Menz has invested almost USD 4 million for factory renovation and extension as well as in advanced warehouse facilities. As per experts, this upgradation would further support Violet Crumble production at Glynde plant, with an anticipated increment of almost 37% in the production capacity over the coming timeframe.

For the uninitiated, Robert Menz, the fourth-generation family owned SA business, already pegs the title of Australia’s largest choc honeycomb manufacturer. Furthermore, the company, having managed to secure the Violet Crumble brand from Nestle, further represents its strong position in the regional market to integrate its existing honeycomb business with that of the recently acquired iconic snacks bar, state experts. Reliable sources claim that Robert Menz has already managed to secure a grant of USD 750,000 from South Australian Government.  However, the deal is still open to six months discussion among the rival confectioners, for an undisclosed sum.

Allegedly, the agreement of Robern Menz with Nestle does not include the famous Royal Show chocolates, Bertie Beetles, that are made from left over Violet Crumble honeycomb.



About Author


Saipriya Iyer linkdin-boxtwitter

Saipriya Iyer

Saipriya Iyer currently works as a content developer for AlgosOnline. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her belt, she has dabbled with website...

Read More

Post Recommendents

3D Visualization System Market Professional Survey 2021 by Manufacturers, Share, Growth, Trends, Types and Applications, Forecast to 2027

Author: Ashwin Naphade

The and United States 3D Visualization System Market Forecast Report provides details analysis of and United States 3D Visualization System industry which will accelerate your business. and United States 3D Visualization System market report cover...


3D Systems Market Share, By Product Analysis, Application, End-Use, Regional Outlook, Competitive Strategies & Forecast up to 2027

Author: Ashwin Naphade

and China 3D Systems Market Trends covers the companies’ data including Growth potential analysis, Industry segmentation, Business trends, Growth drivers, Price trend analysis. The Report also Gives Detail Analysis on Market concern Like an...


Cinema Ticketing System Service Market Size | Global Industry Analysis, Segments, Top Key Players, Drivers and Trends to 2027

Author: Ashwin Naphade

and United States Cinema Ticketing System Service Market report provides key statistics on the market status of the and United States Cinema Ticketing System Service Industry and is a valuable source of guidance and direction for companies and in...