Accent Group trumps retail competition with same-day delivery service
Date: 2018-07-31   Author: Saipriya Iyer  Category: #news

Accent Group trumps retail competition with same-day delivery service

Australia’s Accent Group is reportedly planning to roll out same-day delivery services across its shoe retailer network. As per sources, the move comes on the heels of a majority of Australian retailers presently offering same-day delivery in a bid to provide instant gratification and to tackle new competitors in the retail industry.

Accent Group, formerly known as RCG Corp, runs 350 retail stores throughout the country under nine brands, inclusive of Hype DC, Platypus, Athlete's Foot, Sketchers, and Vans. The group began its same-day delivery service with 12 Platypus stores and will expand service to all its stores in the upcoming months.

Customers will have an option to pay $14 to have their order delivered on the same day, which will be dispatched from one of the firm’s retail outlets, instead of a single distribution point.  

According to The Sydney Morning Herald, Mark Teperson, the chief digital officer of Accent Group said that nearly 3% of the company’s online shoppers seemed to select the option in the first week of its launch. He further expects the number to rise up to 5% in the upcoming 12 months.

The decision to offer same-day delivery apparently belongs to a broader strategy to proliferate the ‘omnichannel’ retail space, which also offers a ‘click and collect’ selection. The option accounts for 10% to 20% of online sales, depending on the brand and if there is enough in-store stock available for customers to order.

The strategies doubled Accent Group’s online sales conversion “overnight”, which not only managed to give the group a competitive edge but put the brands in a stronger position against its competitors, added Teperson.

Dr. Gary Mortimer, Retail expert & Associate professor, Queensland University of Technology, said that speed is becoming the currency of business today. He further describes the strategy as a smart initiative, considering that in today’s e-commerce cosmos, it’s not about being the cheapest, but the fastest.



About Author


Saipriya Iyer

Saipriya Iyer

Saipriya Iyer currently works as a content developer for AlgosOnline. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her belt, she has dabbled with website...

Read More

More from Saipriya


Post Recommendents

Earned Value Management Software Market Future Challenges and Industry Growth Outlook 2025
Author: Sachin Pashte

Market Study Report LLC delivers significant information and realistic data of the Global Earned Value Management Software Market via this newly added research in its database. The report presents a deep study of the market growth factors and driv...


Global Data Center Monitoring Software Market Size, Analytical Overview, Growth Factors, Demand, Trends and Forecast to 2025
Author: Sachin Pashte

MarketStudyReport.com adds New Report on Global Data Center Monitoring Software Market to its research database. The report focuses on global major leading players with information such as company profiles, Growth, product segment, technology segm...


Automotive Wire & Cable Market by Trends, Key Players, Driver, Segmentation, Forecast to 2025
Author: Sachin Pashte

The latest report on ' Automotive Wire & Cable Market' now available at Market Study Report, LLC, explains the current and upcoming trends besides details related to the regional landscape of the ' Automotive Wire & Cable marke...