Fitbit appoints JMDC as exclusive Fitbit premium distributor in Japan

Date: 2020-11-27   Author: Saipriya Iyer  Category: #news

Fitbit appoints JMDC as exclusive Fitbit premium distributor in Japan

Fitbit, a renowned American consumer electronics and fitness company, has reportedly announced that JMDC would now be the exclusive distributor of Fitbit premium for its enterprise customers throughout Japan.

Since 2016, JMDC, which holds the mantle of one of the largest medical database providers in Japan, has provided Fitbit devices to its valuable enterprise customers and would now offer Fitbit Premium to its enterprise customers.

Fitbit Premium gives personalized and actionable guidance to assist people stay active, eat well, and sleep better. The membership of Fitbit Premium comprises of new challenges, health reports, workouts, novel key health metrics, personal insights, customized programs, advanced analytics and many more features all in just one app.

As a part of this new deal, the company would further provide localized programs in Japanese language for mind-fullness, nutrition, and better sleep from partners like Neurospace, Croix, and Asken. Within a year of its launch, Fitbit Premium has managed to successfully sigh on approximately 500,000 paid subscribers.

As per Ministry of Health, Labor, and Welfare, Japan continues to see rise in healthcare expenditure, with an approximate ¥42.6 trillion or US$ 385.9 billion spent on healthcare in 2018 for supporting a growing elderly population.

Steve Morley, VP of International Health Solutions & General Manager APAC, Fitbit, stated that with a leading partner like JMDC and the firm’s network of distributors, Fitbit has altogether made an important step towards making health & wellness easily achievable as well as accessible for each individual in Japan.

Morley further added that by growing its partnership with JMDC, the firm would be able to offer additional support as well as motivation to help in driving positive health-based results for a greater number of people.

Matsushima Yosuke, CEO & President, JMDC, stated that the company is thrilled to enter into a strategic partnership deal with Fitbit, a global market leader in the field of wearable devices. With the rapid growth of corporate wellness, also known as ‘Kenko-Keiei’ across Japan, the firm is able to offer more advanced wearable solutions than ever seen before.

Source credit: https://www.businesswire.com/news/home/20201125005608/en/Fitbit-and-JMDC-Sign-Agreement-to-Appoint-JMDC-as-Exclusive-Distributor-of-Fitbit-Premium-for-Enterprise-Customers-in-Japan



About Author


Saipriya Iyer linkdin-boxtwitter

Saipriya Iyer

Saipriya Iyer currently works as a content developer for AlgosOnline. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her belt, she has dabbled with website...

Read More

Post Recommendents

Cardiac Resynchronization Therapy (CRT) Devices Market to 2026 - Growth Trends and Revenue Statistics

Author: Rahul Varpe

A highly analytical qualitative as well as quantitative evaluation of the Cardiac Resynchronization Therapy (CRT) Devices Market has been covered in this report. The study evaluates the myriad aspects of this industry by taking into consideration ...


Medical Products Market Growth Rate, Revenue and Demand Analysis to 2026

Author: Rahul Varpe

An extremely definite evaluation of the Medical Products Market in terms of qualitative as well as quantitative analysis has been covered in this report. The myriad aspects of this industry, having considered its historical and forecast data have ...


Intensive Care Beds Market - Geography Insights and Opportunity Analysis to 2026

Author: Rahul Varpe

The latest study provides an in-depth analysis of the Intensive Care Beds Market focusing on various market definitions, segmentations, sub-segmentations, products, as well as applications. The report further details of the competitive landscape &...