Razer launches digital game store on e-commerce portal Lazada

Date: 2018-04-14   Author: Saipriya Iyer  Category: #news

Razer launches digital game store on e-commerce portal Lazada

Razer Inc., a gaming hardware manufacturing firm, has introduced an online game store on the eCommerce web portal of Lazada Group on which its gaming hardware products & peripherals are currently being sold. Though the Singapore based gaming hardware manufacturer operates its own game stores across the globe, it is aiming to promote and expand its business on Lazada’s eCommerce platform to cater its customers across Southeast Asia.

Reliable sources cite that many of the game titles on the global game stores are not available to the customers in the Asian subcontinent as a result of strict legislations. Though the price of the items displayed on the gaming store is in the U.S. dollars, shoppers can make a payment on Lazada via their regional currencies.

As per the reports, the online game store is live on Singapore web portal of Lazada. Razer is likely to display its gaming products as well as peripherals on the Malaysian and Thailand eCommerce web portals of Lazada by the end of this quarter. It is likely that the gaming hardware firm will launch its products on Lazada’s Philippines and Indonesian websites in the near future.

Currently, the releases available on the online game store on the eCommerce Platform of Lazada Singapore encompasses games such as Fallout 4, Far Cry 5, Assassin’s Creed Origins, Grand Theft Auto V, and Tom Clancy’s Ghost Recon Wildlands.

Matthias Castell, Director of Razer’s Digital store, stated that with the regional game stores going live, shoppers from Southeast Asian markets will be able to view various price tags for different games online. Reportedly, gamers can also find premiums and discounts on gaming titles such as Bomber Crew, Cuphead, and Dead Cells.

Hari Vijayarajan, Chief Business Officer of Lazada Singapore, has claimed that the latest partnership with Razer would assist both the firms in providing new gaming accessories to gamers in Southeast Asia.



About Author


Saipriya Iyer linkdin-boxtwitter

Saipriya Iyer

Saipriya Iyer currently works as a content developer for AlgosOnline. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her belt, she has dabbled with website...

Read More

Post Recommendents

Global Automotive Lighting Actuator Market: Rising Impressive Business Opportunities Analysis Forecast By 2027

Author: Ashwin Naphade

This report provides a strategic analysis of the Global Automotive Lighting Actuator market and the growth estimates for the forecast period. This report also provides market sizing and forecasts for the Global Automotive Lighting Actuator market....


Global Crankshaft Timing Gear Market: Industry Development Scenario and Forecast to 2027

Author: Ashwin Naphade

Market Study Report adds new report on Global Crankshaft Timing Gear Market Research, which contains company information, geographical data and market analysis about this industry for all stakeholders involved in or wanting to get into this market...


Global Camshaft Timing Gear Market Offered in New Research Forecast through 2027

Author: Ashwin Naphade

The Global Camshaft Timing Gear Market 2027 Market Research Report is a professional and in-depth study on the current state of the Camshaft Timing Gear . Development policies and plans are discussed as well as manufacturing processes and cost str...