Wendy’s to offer free Honey Butter Chicken Biscuit to online customers

Date: 2020-03-03   Author: Saipriya Iyer  Category: #news

Wendy’s to offer free Honey Butter Chicken Biscuit to online customers

Wendy’s, an international fast-food chain, has recently introduced a new promotion, offering the Honey Butter Chicken Biscuit for free to customers who order online from its app. This promotion has been offered as a celebration of the recent rollout of Wendy’s new breakfast menu, amid fierce competition for breakfast supremacy from other food service chains such as McDonald.

McDonald’s was the first to come up with the free breakfast offer, by giving away free Egg McMuffin sandwiches, naming Monday as the ‘National Egg McMuffin Day’.

Wendy’s has responded to recent breakfast promotions offered by other fast-food rivals, commenting on the unhealthy breakfast sandwiches containing pre-cooked bacon and frozen, folded eggs, etc.

With more emphasis on the online platform, Wendy’s is projected to strategically upscale its revenue generated online through its recent promotion. According to Todd Penegor, CEO of Wendy’s, the fast-food chain’s digital orders have doubled to 2.5% in 2019. The company is now anticipating around 10% sales through digital orders in the next 4 years. Mr. Penegor has further added that the food chain is expected to put up more app promotions in 2020 due to Wendy’s recent prominent earnings.

Customer can avail the new Honey Butter Chicken Biscuit breakfast offer by downloading the Wendy’s app. The offer will be valid only once & lasts until April 6. Apart from the recent promotion, the fast-food chain also has offered discounted and free foods through its online ordering app in the past.

For instance, in 2019, Wendy’s offered a promotion which made the Frosty milkshake available at half its regular costs, which was 99¢, as well as offered free chicken nuggets to app users to gain more repeated online customers. It also has recorded a ‘higher average check’ from online customers as compared to in-person orders.

The breakfast tradition is expected to be profitable in years ahead, with the company investing more than $80 million on its breakfast products. The new menu consists of nine sandwich choices, including the Baconator, as well as coffees and sides.

Source credit:

https://edition.cnn.com/2020/03/02/business/wendys-breakfast-menu-launch/index.html



About Author


Saipriya Iyer linkdin-boxtwitter

Saipriya Iyer

Saipriya Iyer currently works as a content developer for AlgosOnline. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her belt, she has dabbled with website...

Read More

Post Recommendents

Intelligent Process Automation(IPA) Market Covid-19 Impact In-Depth Industry Analysis 2026

Author: Ashwin Naphade

The research report on Intelligent Process Automation(IPA) market offers critical information such as the development trends, restraints, CAGR, revenue prospects, product type, application scope, competitive scenario, and COVID-19 impact.

<...


Passive Optical LAN (POL) market players to make profitable investments during 2021-2026

Author: Ashwin Naphade

Global Passive Optical LAN (POL) Market Report provides complete industry analysis, market outlook, size, growth, opportunities and forecast 2026. This report will assist in analyzing the current and future business trends, sales and revenue forec...


Research on Intelligent Machine Control System Market 2021: By Growing Rate, Type, Applications, Geographical Regions, and Forecast to 2026

Author: Ashwin Naphade

Intelligent Machine Control System market report is a comprehensive analysis of the growth dynamics and revenue inflows in this industry sphere over 2021-2026, inclusive of Covid-19 impact.

The latest research report on Intelligent Machi...