Intel-Warner deal to equip autonomous cars with AR & VR technology

Date: 2017-12-01   Author: Dhananjay Punekar  Category: #technology

Intel-Warner deal to equip autonomous cars with AR & VR technology

Intel Corporation, a U.S. based semiconductor manufacturing firm, has collaborated with Warner Bros. Entertainment Incorporation, a segment of The Time Warner Group, to develop what can be termed ‘immersive experiences’ such as virtual and augmented reality for people planning to commute using self-driving cars. Intel’s CEO has apparently claimed that with self-driving gaining traction across the automotive sector, autonomous vehicles would offer a new avenue for innovations in life-saving safety systems, in-cabin designs, and entertainment systems.

Reports state that with the rapid expansion witnessed in autonomous vehicle market, there has been a shift in passenger trends from being drivers to riders, which has considerably increased video-viewing time. In consequence, it has been analyzed that passengers would enjoy immersive experiences alongside watching television/videos in the cars. As per Intel, the firm is creating an autonomous vehicle entertainment experience for passengers to display how the entertainment in the vehicle will look in the future.

Engineers at Intel believe that in the near future the new systems in self-driving vehicles will be the logical extension of seat belts, antilock braking systems, and air bags. A self-driving car with these unique features will help in minimizing car accidents and improve the driving performance, they say.

As per sources, Intel plans to create a proof-of-concept car over the next few years. Earlier in 2017, the firm had decided to make a shift in the autonomous vehicle (AV) market with its plans to create an armada of hundred test self-driving vehicles. The latest decision of the chip making firm signifies the company’s intention to gain a foothold across the evolving AV business.

Business analysts have forecast that the emerging AV industry will become a connected space dominated by virtual and augmented reality technology offering an immersive experience to the consumers. It has been forecast that more such technological innovations in self-driving cars would be witnessed in the ensuing years.



About Author


Dhananjay Punekar twitter

...

Read More

More News from Dhananjay


Post Recommendents

Underground Cabling EPC Market Size, Share, Trend & Growth Forecast to 2024

Author: Rahul Varpe

DEC Research provides a detailed overview of Underground Cabling EPC Market with respect to the pivotal drivers influencing the revenue graph of this business sphere. The current trends of market in conjunction with the geographical landscape, dem...


Power Distribution Component Market: Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2020 – 2025

Author: Rahul Varpe

DEC Research has launched a report on Power Distribution Component Market that elucidates an in-depth synopsis of this business vertical over the forecast period. The report is inclusive of the prominent industry drivers and provides an accurate a...


U.S. Variable Frequency Drive Market Segmented by Product, Top Manufacturers, Geography Trends & Forecasts to 2025

Author: Rahul Varpe

DEC Research has announced the launch of U.S. Variable Frequency Drive Market, a comprehensive study enumerating the latest price trends and pivotal drivers rendering a positive impact on the industry landscape. Further, the report is inclusive of...